AREAS WE COVER
Specialist land agents across Hertfordshire, the Home Counties and South East England
Prime Plots is a specialist residential land and development agency based in Hitchin, Hertfordshire. Founded by Kane Lennon - formerly Head of Residential Development Sales at Savills and a land professional with over 25 years' specialist experience - the firm advises landowners, developers, housing associations and public-sector clients on the sale, acquisition and strategic promotion of residential development opportunities.
Unlike general estate agencies who handle land as a sideline, we work exclusively on development land and strategic disposals. That focus, combined with deep local knowledge across the counties we cover, is why our clients include private estates, family landowners, regional housebuilders, national plc developers, housing associations and local authorities - the latter served through our specialist public sector consultancy, LGPC.
We operate principally across Hertfordshire, Bedfordshire, Buckinghamshire, Cambridgeshire, Essex, Northamptonshire, Oxfordshire and Suffolk, with selective instructions across wider southern England where our specialism adds material value.
What we handle
We act on the full range of residential development opportunities:
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Strategic land promotion and option agreements
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Residential development land sales, both consented and unconsented
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Affordable housing disposals and S106 unit sales to Registered Providers
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PRS (Private Rented Sector) and forward-funded scheme structuring
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Public sector land disposal advisory through LGPC, working with councils, housing associations and education trusts
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Self-build plots and bespoke single-dwelling opportunities
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Difficult or stalled sites — sites refused planning, complex title situations, fragmented ownership
If you hold land with development potential anywhere in our coverage area, we'd be glad to provide an honest, no-obligation view of its market value and disposal strategy.
Hertfordshire
Hertfordshire is our home county. Our office at 8-9 Bridge Street, Hitchin sits at the centre of one of southern England's most consistently active residential development markets — strong demand, constrained supply, and a planning landscape where local plan reviews, Five-Year Land Supply shortfalls and ongoing Green Belt examinations create continuous opportunity for landowners holding sites with development potential.
Recent and current Hertfordshire work has included instructions in Hitchin, Harpenden, Pirton, Ickleford, Iver and across the North Herts, East Herts and Three Rivers authorities.
We act across the full county. Coverage includes Aldbury, Aldenham, Ashwell, Baldock, Barley, Barnet, Berkhamsted, Bishop's Stortford, Borehamwood, Bovingdon, Brookmans Park, Buntingford, Bushey, Cheshunt, Chorleywood, Codicote, Cottered, Cuffley, Datchworth, Elstree, Goff's Oak, Great Amwell, Harpenden, Hatfield, Hemel Hempstead, Hertford, Hertford Heath, Hitchin, Hoddesdon, Ickleford, Kimpton, Kings Langley, Knebworth, Letchworth Garden City, London Colney, Markyate, Much Hadham, Northaw, Park Street, Pirton, Potters Bar, Radlett, Redbourn, Rickmansworth, Royston, Sawbridgeworth, Shenley, St Albans, Standon, Stanstead Abbotts, Stevenage, Tewin, Tring, Ware, Watford, Watton-at-Stone, Welwyn, Welwyn Garden City, Wheathampstead and Whitwell.
Bedfordshire
Immediately north of our Hitchin office, Bedfordshire offers a distinctly different planning environment - generally slightly lower land values than Hertfordshire but with substantial allocated growth across Bedford Borough, Central Bedfordshire and Luton. Strategic sites with medium-term planning horizons are particularly active in Bedfordshire at present, and the county's position on the Oxford-Cambridge Arc continues to drive infrastructure-led development interest.
Towns we cover include Ampthill, Arlesey, Barton-le-Clay, Bedford, Biggleswade, Clophill, Cranfield, Dunstable, Flitwick, Harlington, Houghton Conquest, Houghton Regis, Husborne Crawley, Kempston, Leighton Buzzard, Linslade, Luton, Maulden, Potton, Sandy, Shefford, Shillington, Silsoe, Stotfold, Toddington, Westoning and Wixams.
Cambridgeshire
The Cambridge sub-region is one of the country's most pressured housing markets, with land values across South Cambridgeshire and East Cambridgeshire reflecting sustained demand from the technology, life sciences and university sectors. We advise on residential development opportunities across the county, with particular activity in the market towns and villages within commuting distance of Cambridge itself.
Towns we cover include Bar Hill, Bassingbourn, Bottisham, Bourn, Burwell, Cambridge, Cherry Hinton, Comberton, Cottenham, Ely, Fulbourn, Gamlingay, Girton, Great Shelford, Haddenham, Hardwick, Histon, Huntingdon, Linton, Littleport, March, Melbourn, Milton, Papworth, Peterborough, Royston (Cambs side), Sawston, Soham, St Ives, St Neots, Sutton, Swavesey, Trumpington, Waterbeach, Whittlesey and Willingham.
Buckinghamshire
Buckinghamshire presents one of the most varied planning environments in our coverage area. The south of the county — Beaconsfield, Gerrards Cross, the Chalfonts, Marlow — sits within either Metropolitan Green Belt or the Chilterns National Landscape (AONB), making development opportunities scarce and consequently valuable. Aylesbury Vale, by contrast, is delivering significant allocated growth through Buckinghamshire Council's Local Plan, with substantial strategic sites coming forward across Aylesbury, Buckingham, Winslow and Princes Risborough. Milton Keynes, a separate unitary authority, remains one of the country's most active development markets and a continuing focus for our work. HS2 construction continues to shape land economics across the centre of the county. Recent Prime Plots work in Buckinghamshire has included instructions at Fourells Paddock, Iver.
Towns we cover include Amersham, Aston Clinton, Aylesbury, Beaconsfield, Bletchley, Buckingham, Chalfont St Giles, Chalfont St Peter, Chesham, Denham, Gerrards Cross, Great Missenden, Haddenham, High Wycombe, Iver, Long Crendon, Marlow, Milton Keynes, Newport Pagnell, Olney, Princes Risborough, Quainton, Stoke Mandeville, Stony Stratford, Wendover, Winslow and Wolverton.
Essex
Essex is one of our most diverse coverage areas. The southern districts — Brentwood, Epping Forest and Thurrock — sit firmly within the Greater London commuter belt and continue to attract strong demand for both market and affordable housing despite extensive Green Belt designation. North Essex, including the Stansted-driven growth around Uttlesford and the strategic North Essex Garden Communities programme spanning Tendring, Colchester and Braintree, is delivering some of the country's most substantial residential allocations. The Harlow & Gilston Garden Town remains a particular focus for both market disposals and S106 affordable housing routes, alongside ongoing strategic site work across mid-Essex and the coastal districts.
Towns we cover include Basildon, Billericay, Braintree, Brentwood, Burnham-on-Crouch, Chelmsford, Chigwell, Clacton-on-Sea, Colchester, Dunmow, Epping, Frinton-on-Sea, Great Dunmow, Halstead, Harlow, Harwich, Hatfield Peverel, Ingatestone, Loughton, Maldon, Manningtree, Ongar, Rayleigh, Saffron Walden, Sible Hedingham, South Woodham Ferrers, Southend-on-Sea, Stansted Mountfitchet, Thaxted, Tiptree, Waltham Abbey, Wickford, Witham and Writtle.
Northamptonshire
Northamptonshire reorganised into two unitary authorities — North Northamptonshire and West Northamptonshire — in April 2021, and both councils are progressing significant Local Plan work that continues to bring substantial residential allocations forward. The growth corridor from Corby through Kettering and Wellingborough to Rushden remains one of the country's most active for volume housebuilding, while West Northamptonshire's plans for Northampton itself, Daventry and Towcester are equally substantive. Land values are generally lower than Hertfordshire or south Buckinghamshire, but transaction volumes and absorption rates are typically stronger, making the county an important focus for our developer clients seeking deliverable opportunities at scale.
Towns we cover include Brackley, Brixworth, Burton Latimer, Corby, Daventry, Desborough, Earls Barton, Finedon, Higham Ferrers, Irchester, Irthlingborough, Kettering, Long Buckby, Moulton, Northampton, Oundle, Raunds, Rothwell, Rushden, Thrapston, Towcester, Weedon Bec, Wellingborough and Wollaston.
Oxfordshire
Oxfordshire is one of England's most pressured housing markets. Oxford itself — constrained by Green Belt and high-value built form — drives substantial unmet need that the city's five surrounding districts are expected to absorb. Cherwell District is delivering at scale through Bicester Garden Town and Banbury's allocated growth, while South Oxfordshire and Vale of White Horse focus around the Science Vale corridor including Didcot, Culham and Harwell. The Cotswolds and Chilterns National Landscape (AONB) designations across much of West Oxfordshire and South Oxfordshire add planning complexity but also enhance value for sites where consent is achievable. The Oxford-Cambridge Arc continues to shape strategic land thinking across the county.
Towns we cover include Abingdon, Banbury, Benson, Bicester, Burford, Carterton, Chinnor, Chipping Norton, Didcot, Eynsham, Faringdon, Goring, Henley-on-Thames, Kidlington, Kingham, Oxford, Thame, Wallingford, Wantage, Watlington, Wheatley, Witney, Woodstock and Wootton.
Why landowners and developers choose Prime Plots
Specialist focus.
We work exclusively on development land. We do not handle general estate agency, lettings, or property management. Every instruction receives the attention of a senior land professional, not a junior in a regional office.
Senior expertise on every transaction.
Kane Lennon leads every instruction personally. With 25+ years specialist experience including time as Head of Residential Development Sales at Savills, MRICS-track via the Senior Professional Route, and continuous practice through multiple market cycles, the experience and judgement behind your transaction is the same whether your site is a single self-build plot or a strategic 300-unit consented opportunity.
Genuine access to the development market.
Our buyer network includes regional housebuilders, national plc developers, registered providers, PRS investors and forward-funders. Site characteristics are matched to the right buyer profile from day one — not marketed generically and hoping.
Public sector expertise.
Through LGPC, we provide strategic advisory to councils, housing associations and education trusts on land and property disposal programmes — particularly where surplus assets need to be unlocked for housing delivery. This dual perspective gives us unusual insight into both sides of public-sector-to-developer transactions.
Regulated and insured.
Prime Plots Group Limited operates under the TPO Commercial Code, carries full professional indemnity insurance and adheres to all applicable AML/MLR 2017 requirements.
Get in touch
CIf you own land with potential — or you're a developer or RP looking for opportunities in our coverage area — we'd be glad to talk.
Contact Kane Lennon, Managing Director
📞 01462 877777 | ✉️ klennon@primeplots.co.uk
