ABOUT US
About Prime Plots
Specialist land agents serving landowners, developers and the public sector
Prime Plots Group is a specialist residential land and development agency serving Hertfordshire, the Home Counties and South East England, from our office at 8-9 Bridge Street, Hitchin. We act on behalf of landowners, developers, housing associations and local authorities across the Home Counties and South East England, with one consistent specialism: residential development land.
We are not a property marketplace, a general estate agency, or a directory of plots for sale. We are a specialist agency that represents clients on individual transactions - securing the best market outcomes for landowners disposing of sites with development potential, and sourcing the right opportunities for developers, housing associations and PRS investors looking to acquire them.
BIOGRAPHY
Kane advises and transacts on residential property and development land across the South of England.
Having advised on a diverse range of land and property transactions for 25 years, Kane understands the importance of tailored advice and tracking property markets to secure timely opportunities for his clients, to maximise the value of their site. Kane is a trusted source for large, medium and small development companies across the region.
Prior to Prime Plots, Kane worked for Savills for 9 years, and previously managed estate agency businesses. Kane has worked in the property industry since 1997.
FORMERLY:
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Head of Residential Development Sales at Savills
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Regional Executive at National Association of Estate Agents
I am incredibly proud of the standards of excellence, that Prime Plots provides to our clients.
Please do make contact and let us demonstrate the value we add to your project.
Best wishes,
MANAGEMENT
KANE LENNON MNAEA
MANAGING DIRECTOR
Prime Plots is led by Kane Lennon, who has over 25 years' specialist experience in residential development land. Before founding Prime Plots, Kane was Head of Residential Development Sales at Savills, where he led the firm's residential land disposal team across the Home Counties for nine years.
That background informs how Prime Plots operates today. Every instruction is led personally by Kane, supported by an experienced team. The level of senior expertise you'd expect at a major firm - applied directly to your site, whether that's a single self-build plot or a strategic consented opportunity for several hundred units.
Background
Kane has worked in the property industry since 1997. His background includes:
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Head of Residential Development Sales at Savills (9 years)
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Regional Executive at the National Association of Estate Agents
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MNAEA — Member of the National Association of Estate Agents
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Earlier estate agency management roles across the South East
Kane is a trusted source for large, medium and small development companies across the region — advising on residential property and development land transactions across the South of England.
What we do
Prime Plots advises clients across the full range of residential development opportunities:
Agency sales of residential development land — both consented and unconsented sites, marketed to our established network of regional housebuilders, national plc developers, housing associations and PRS investors.
Strategic land promotion — option agreements, promotion agreements and hybrid structures for landowners seeking long-term planning promotion of sites without immediate development potential.
S106 affordable housing disposals — specialist disposal of S106 affordable housing units to Registered Providers and housing associations.
PRS and forward-funded sales — matching consented residential schemes with institutional Build-to-Rent investors and forward-funding partners.
Self-build plot acquisition and disposal — bespoke advisory for landowners marketing single building plots, and for self-builders seeking the right opportunity.
Public sector land advisory — strategic disposal and asset advisory for councils, housing associations and education trusts, delivered through our specialist consultancy LGPC.
Prime Plots and LGPC (Local Government Property Consultants) are both trading divisions of Prime Plots Group Limited. Where Prime Plots serves the private market — landowners, developers, housing associations and PRS investors — LGPC delivers specialist consultancy to the public sector.
Through LGPC we advise local authorities, housing associations and academy trusts on:
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Strategic disposal of surplus land and property
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Asset and estates management advisory
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School and education site disposals
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Affordable housing acquisition strategy and Registered Provider partnerships
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Strategies to reduce temporary accommodation costs through housing supply intervention
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End-to-end disposal programme delivery
The brief is the same wherever we work: achieving best value for the public purse while ensuring assets are unlocked for the housing and infrastructure delivery our clients need. LGPC operates under the same regulatory framework as Prime Plots — TPO Commercial Code, professional indemnity, with full AML compliance under MLR 2017.
LGPC has its own dedicated website at lgpc.org.uk for public sector clients seeking advisory services.
How we work
When a landowner instructs Prime Plots, we deliver:
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An honest market view. Including realistic timelines, comparable evidence, and where appropriate the planning case for value uplift. We do not overvalue sites to win instructions.
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The right marketing strategy. Off-market to a curated buyer list where confidentiality or relationship matters; full open marketing where competitive tension serves the landowner's interests. The choice depends on the site, the seller's objectives and market conditions.
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Active management of the sale. Tracking offers, qualifying buyers, managing legal progression and — most importantly — providing insight on what's negotiable and what isn't.
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Senior expertise throughout. Kane leads every instruction personally from valuation through to completion.
For developers and Registered Providers, the equivalent: a curated pipeline of sites matched against your acquisition criteria, presented with proper context and supporting evidence.
Prime Plots was named Consultancy of the Year 2025 at the Hertfordshire Residential Development Awards,
held on 12 November 2025 at Tewinbury Hotel, Welwyn.
The award, sponsored by Worcester Lloyd, recognised consultancy work across both Prime Plots' residential land advisory and LGPC's public sector property consultancy.
What landowners say...
We are extremely grateful to Kane for the work he has carried out over many years, including identifying the right strategic land partner and helping to progress the site to this important stage. His judgement, integrity and deep understanding of the planning and development process have been invaluable. We firmly believe the strategy he helped establish has given us the strongest possible chance of achieving a positive planning outcome.
Client Landowner
Strategic Land - Hertfordshire
Areas we cover
We work principally across Hertfordshire, Bedfordshire, Buckinghamshire, Cambridgeshire, Essex, Northamptonshire and Oxfordshire, with selective instructions further afield where our specialism in residential development land adds value.
Get in touch
If you own land with development potential, are looking to acquire residential development opportunities, or work in the public sector and need advice on land disposal strategy — we'd be glad to talk.
Prime Plots Group Limited 8-9 Bridge Street, Hitchin, Hertfordshire SG5 2DE
+44 (0)1462 877 777
